NetChai Chinese

What Does 货真价实 (huò zhēn jià shí) Mean?

货真价实
huò zhēn jià shí
Genuine goods fair price · trad. 貨真價實
A ceramic artisan proudly presents a high-quality, handmade bowl to a customer, illustrating “genuine goods fair price” in Chinese: 货真价实 (huò zhēn jià shí)

Describes merchandise that is authentic and of high quality, sold at a reasonable and honest price. It emphasizes both the integrity of the product and the fairness of its cost.

What does 货真价实 (huò zhēn jià shí) mean?

货真价实 (huò zhēn jià shí) means "genuine goods fair price" in English. Word for word, it breaks down as "genuine goods, real price."

Character by character

  • huò goods
  • zhēn genuine
  • jià price
  • shí real

When to use it

Use this idiom to commend businesses or products known for their reliability and value. It's often used in commercial contexts to praise a vendor or a specific item.

Example

这个商店一向货真价实,服务周到,因而生意兴隆。
Zhège shāngdiàn yíxiàng huò zhēn jià shí, fúwùzhōudào, yīnér shēngyixīnglóng.
This store has always offered genuine goods at fair prices and excellent service, so its business is thriving.
Pro tip: The idiom highlights a combination of high quality and appropriate pricing, not just one or the other. It implies trustworthiness in both product and transaction.

Related idioms

回心转意 · Changing one's mind获益匪浅 · Reaping great benefits坚持不懈 · Sustained perseverance
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