双十一
Shuāng Shíyī
Double eleven · trad. 雙十一
双十一 (Shuāng Shíyī) is the everyday name for the 11.11 online shopping festival in China. People commonly use it to refer to the massive sales and promotions that occur on November 11th each year.
What does 双十一 (Shuāng Shíyī) mean?
双十一 (Shuāng Shíyī) means “double eleven” in English.
When to use it
Neutral and widely understood. It's the standard way to refer to the 11.11 shopping event. You can talk about “双十一的优惠” (the Double Eleven deals) or ask “你双十一买了什么？” (What did you buy on Double Eleven?).
How to pronounce it
Sounds like “SHWAHNG SHRR-yee.” 双 is high and flat (first tone), 十 rises (second tone), and 一 is high and flat again (first tone).
Other ways to say it
- 双十一购物节Shuāng Shíyī gòuwùjiéDouble Eleven Shopping Festival
- 双十一优惠Shuāng Shíyī yōuhuìDouble Eleven deals
- 双十一活动Shuāng Shíyī huódòngDouble Eleven event/promotion
Examples
我准备在双十一买一台新手机。
wǒ zhǔnbèi zài Shuāng Shíyī mǎi yì tái xīn shǒujī.
I plan to buy a new phone on Double Eleven.
双十一的折扣很大，别错过了！
Shuāng Shíyī de zhékòu hěn dà, bié cuòguo le!
The discounts for Double Eleven are huge, don't miss out!
你双十一买了什么？
nǐ Shuāng Shíyī mǎi le shénme?
What did you buy on Double Eleven?
Pro tip: While the date 11.11 is also known as Singles' Day, 双十一 primarily refers to the shopping festival, not the original holiday.
Related phrases
光棍节 · Singles' day光棍节快乐 · Happy singles' day网购 · Online shopping
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